In the operation of a successful business, the area of business management is a most important ingredient for future success. While the test for success of any business is the bottom line, there are more valuable aspects to be considered. Take the case of the crackerjack salesperson. He could sell ice to Eskimos, but is he to be valued? Yes, in the short term; he will make sales. But no, in the long term because he will drive future customers away from the business. The long term is the goal for the success of any business. The crackerjack salesman, through guile or personality, can and usually does make many sales, but often encouraged by his own sense of importance, he will inflate the price of the product being sold and even be proud of this inflationary sale. At some time in the future, a friend, relative, or neighbor of the inflated sales victim, who at this point might enjoy his relationship with the crackerjack salesman, may need a similar product or service, at this point the original customer will realize that he has been taken advantage of, and what should have been another sale, instead, ends up a fiasco. The reputation of the business has been damaged and the damage is irreversible. The short term effect of one bloated sale is good but the long term affect is damaging to the business. This is a prime example of poor or nonexistent business management and its potential for benefit or harm.
In order to be successful, a business must be run like a ship traversing the high seas, orderly and at times with all hands on deck.
Once the business model has been formed and the location has been secured, this is the time for the business management to begin the essential part of crafting the business. Attention must be paid to all aspects, including advertising and logos. It is, now, the job of the business manager to seamlessly integrate the different aspects of the business and to replace or improve on areas where problems exist.
The business manager has an integral part in all operations of the business and he must make myriad decisions as regards the successful handling of all business related affairs. He may not be the captain of the ship, but he is at the helm. It is a big job and a difficult one, too. But without this position, the business will not remain afloat.
Visit at snapmunk.com for more info.…